My conversation with Candy Chang, Head of Content Identity at Kleiner Perkins.
Candy has spent years inside top newsrooms at Bloomberg and CNBC, where she watched hundreds of founders learn how to tell their stories in real time, often before they became household names.
Today, she works closely with early-stage founders at Kleiner Perkins, helping them shape their narrative from day zero.
In our conversation we spoke about:
Why storytelling went from a nice-to-have to a core founder responsibility
What most founders get wrong about content creation
The difference between shiny launch videos and content that actually compounds
Why “getting started” matters more than perfect quality
How great storytellers are made
Links: • Candy on LinkedIn - linkedin.com/in/candy-cheng-/ • Candy on X - https://x.com/MMCandyCheng • Kleiner Perkins - kleinerperkins.com/
